How to A/B test your emails

In order to deliver the best content for your audience, you should always to be running A/B tests on your emails. A/B tests allows you to determine the type(s) of content that is the most effective with YOUR OWN audience. Although there are some broad email “rules” out there, that doesn’t necessarily mean they will work for your email audience. That’s where A/B testing comes into play.


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